E-commerce & email marketing: a long-lasting love

Ivana Drecun | Partner Manager MailPlus Adria

June 23, 2017 | 15:00 - 15:30 o' clock | Meet Magento RS 2017 » BUSINESS Track

The focus of this presentation is how to connect a webshop and quality email marketing, with a special emphasis on: 1) Key benefits of having email marketing; 2) Email marketing “must-haves” for e-commerce; 3) What types of mails should one webshop send; 4) How to build a great subscriber list; 5) Examples of good and bad newsletters.